---
title: JetBlue Implements New Growth Strategy By Optimizes Routes
description: Following JetBlue Airways and Spirit Airlines ending their $3.8 Billion merger agreement, JetBlue has updated its growth strategy by focusing on stronger markets and retiring less popular flights.
image: https://blog.atlastravel.com/hubfs/Communique/Communique%20Content/2024/4.2024/4.2024%20Hero%20Images_800x418/2.png
---
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# JetBlue Implements New Growth Strategy By Optimizes Routes
by [Mimi Cleary](https://blog.atlastravel.com/author/mimi-cleary)
April 4, 2024 2:30 PM
Following JetBlue Airways and Spirit Airlines ending their $3.8 Billion merger agreement, JetBlue has updated its growth strategy by focusing on stronger markets and retiring less popular flights.
Beginning June 13, JetBlue will end routes from five cities: Bogotá, Colombia; Quito, Ecuador; Lima, Peru; Kansas City, Missouri and Newburgh, New York.
Also starting in June, JetBlue will also cut the specific routes below:
- Aguadilla, Puerto Rico to Tampa, FL.
- Fort Lauderdale, FL. to Atlanta, GA.
- Fort Lauderdale, FL. to Austin, TX.
- Fort Lauderdale, FL. to Nashville, TN.
- Fort Lauderdale, FL. to New Orleans, LA.
- Fort Lauderdale, FL. to Salt Lake City, UT.
- Los Angeles, CA. to Cancun, Mexico
- Los Angeles, CA. to Las Vegas, NV.
- Los Angeles, CA. to Liberia, Costa Rica
- Los Angeles, CA. to Miami, FL.
- Los Angeles, CA. to Puerto Vallarta, Mexico
- Los Angeles, CA. to Reno, NV.
- Los Angeles, CA. to San Francisco, CA.
- Los Angeles, CA. to Seattle, WA.
- New York City, NY. to Detroit, MI.
The decision to end these routes will allow the carrier to increase frequencies on well-performing routes in JetBlue’s focus cities, such as Boston and Orlando while continuing to increase crucial ground time for aircraft and reduce the chance of delays. The change will also aid the airline when aircraft availability is limited.
"We are confident that the changes we are making today, along with all the other revenue and cost programs underway, will set up JetBlue for long-term success and ultimately make us a stronger, more competitive airline ready to grow in the years to come," said Dave Jehn, JetBlue’s Vice President of Networking Planning.
Customers most impacted by the change will be able to select alternative flight options on JetBlue’s booking site, while a refund will be provided if alternative routes are unavailable.
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**Categories:**
[Supplier News](https://blog.atlastravel.com/tag/supplier-news)
Post by [Mimi Cleary](https://blog.atlastravel.com/author/mimi-cleary)
April 4, 2024 2:30 PM
Mimi Cleary is the Vice President of Supplier Relations & Strategic Sourcing at Atlas Travel. In her role, she leads Atlas Travel’s supplier relations and sourcing strategy, specializing in relationship management, contract negotiation and service delivery. She is responsible for developing and fostering partnerships with air, hotel, rental car, limousine and rail vendors throughout the travel industry. After receiving her degree in Communications from Tulane University, Mimi started her career in travel and brings her 40 years of industry experience to Atlas Travel & Technology Group’s Executive Team.
[Follow me on my website](https://atlastravel.com) [Follow me on LinkedIn](https://www.linkedin.com/in/mimi-cleary-551a9b12/)
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