---
title: Atlas Travel Strengthens Leadership and Enhances Customer Experience for 2025
description: Atlas Travel, a leading provider of travel management services and division of Atlas Travel & Technology Group, is proud to announce new leadership appointments and innovative technology enhancements as key drivers for growth in 2025.
image: https://blog.atlastravel.com/hubfs/Communique/Communique%20Content/2025/3.2025/3.2025%20Hero%20Images_800x418/2.png
---
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# Atlas Travel Strengthens Leadership and Enhances Customer Experience for 2025
by [Shayla Peacock](https://blog.atlastravel.com/author/shayla-peacock)
March 19, 2025 9:15 AM
Atlas Travel, a leading provider of travel management services and a division of Atlas Travel & Technology Group, is proud to announce new leadership appointments and innovative technology enhancements as key drivers for growth in 2025.
Firstly, [Paul Swartz](https://www.linkedin.com/in/paulswartz1/) joins Atlas Travel as Executive Vice President of Business Development. A recognized industry veteran, Swartz brings decades of expertise in sales and business development and is poised to lead initiatives that will elevate Atlas Travel’s sales culture.
[Kerin McKinnon](https://www.linkedin.com/in/kerin-mckinnon-6882b3a/) has been promoted to Senior Vice President of Global and Strategic Partnerships. With her extensive industry experience and success in cultivating strategic partnerships, McKinnon will play a pivotal role in advancing Atlas Travel’s market position. She will also serve as the new Board Chair of the Travel and Meeting Society (TAMS), a position in which she will leverage her expertise to advance the travel industry.
In parallel with these leadership changes, Atlas Travel has implemented innovative upgrades to its contact center, emphasizing enhanced customer service through advanced technology. Leveraging artificial intelligence (AI), the upgraded system analyzes customer intent, urgency and sentiment in real-time, enabling agents to provide faster, more accurate solutions.
Additionally, the integration of a Recommendations Engine, developed in collaboration with Prime Numbers Technology, a travel analytics company and a division of Atlas Travel & Technology Group, further streamlines the booking process by suggesting tailored travel options based on client preferences and past bookings.
These advancements reaffirm Atlas Travel’s dedication to delivering exceptional service and redefining the travel management experience. To read the full press release on the Atlas Travel website, click [here](https://atlastravel.com/news/atlas-travel-strengthens-leadership-and-enhances-customer-experience-for-2025).
**Categories:**
[Inside Atlas](https://blog.atlastravel.com/tag/inside-atlas)
Post by [Shayla Peacock](https://blog.atlastravel.com/author/shayla-peacock)
March 19, 2025 9:15 AM
Shayla Peacock is the Marketing Communications Manager at Atlas Travel & Technology Group, where she leads external communication initiatives across all divisions. As part of the marketing team, she specializes in crafting clear, engaging messaging that supports visibility for both the brand and the travel industry. With her degree in Communications & Advertising and prior experiences working at Marketing & PR firms, Shayla brings a strategic approach to storytelling, media relations and content development.
[Follow me on my website](https://atlastravelandtechnology.com/) [Follow me on LinkedIn](https://www.linkedin.com/in/shaylapeacock/)
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### Welcome to *The Compass*
To keep readers on course, this publication will explore a wide range of key topics, such as supplier updates, emerging technologies, travel regulations, meetings & incentives and more. *The Compass* also features thoughtful articles and editorials penned from Atlas Travel’s top professionals, offering strategic and expert perspectives in the ever-evolving travel landscape.
True to its name, *The Compass* serves as a guiding resource, pointing readers towards timely, relevant news needed to navigate the complexities of modern travel with confidence.
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