---
title: The Compass - An Atlas Travel Publication | Jennifer Murphy
description: Jennifer Murphy is the Vice President of Atlas Travel Meetings & Incentives, a division of Atlas Travel. A seasoned meeting and event planner, event producer and a Certified Recognition Professional (CRP), Jennifer brings more than 28 years of experience in event management and 18 years as a recognition service provider. She has a proven track record of operating dynamic and successful meetings, events, incentive programs and recognition programs that produce a positive ROI while also increasing engagement.
image: https://blog.atlastravel.com/hubfs/the-compass-home-v2.png
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# [Skift Meetings Forum 2026: Four Ideas Shaping Better Events](https://blog.atlastravel.com/skift-meetings-forum-2026-four-ideas-shaping-better-events)
by [Jennifer Murphy](https://blog.atlastravel.com/author/jennifer-murphy)
on October 27, 2026 2:37 PM
The meetings and events industry is constantly evolving. From changing attendee expectations and rising event costs to the growing role of AI and new security risks, event professionals are being ...
[Read More](https://blog.atlastravel.com/skift-meetings-forum-2026-four-ideas-shaping-better-events)
# All articles from Jennifer Murphy
#### [Meetings & Incentives • October 27, 2026 2:37 PM Skift Meetings Forum 2026: Four Ideas Shaping Better Events](https://blog.atlastravel.com/skift-meetings-forum-2026-four-ideas-shaping-better-events)
[Read article](https://blog.atlastravel.com/skift-meetings-forum-2026-four-ideas-shaping-better-events)
#### [Meetings & Incentives • August 25, 2026 9:00 AM What Cvent Connect 2026 Taught Me About the Future of Meetings & Events](https://blog.atlastravel.com/what-cvent-connect-2026-taught-me-about-the-future-of-meetings-events)
[Read article](https://blog.atlastravel.com/what-cvent-connect-2026-taught-me-about-the-future-of-meetings-events)
#### [Meetings & Incentives • May 26, 2026 4:34 PM Reflections from Global Meetings Industry Day 2026](https://blog.atlastravel.com/reflections-from-global-meetings-industry-day-2026)
[Read article](https://blog.atlastravel.com/reflections-from-global-meetings-industry-day-2026)
#### [Meetings & Incentives • September 26, 2025 4:48 PM Insights from Skift Meetings Forum 2025](https://blog.atlastravel.com/insights-from-skift-meetings-forum-2025)
[Read article](https://blog.atlastravel.com/insights-from-skift-meetings-forum-2025)
#### [Industry News • July 28, 2025 2:15 PM Why Incentive Programs Still Matter: Recap from the IRF Invitational](https://blog.atlastravel.com/why-incentive-programs-still-matter-insights-from-the-irf-invitational)
[Read article](https://blog.atlastravel.com/why-incentive-programs-still-matter-insights-from-the-irf-invitational)
#### [Meetings & Incentives • April 28, 2025 3:08 PM How Geopolitical Uncertainty is Reshaping Business Events](https://blog.atlastravel.com/how-geopolitical-uncertainty-is-reshaping-business-events)
[Read article](https://blog.atlastravel.com/how-geopolitical-uncertainty-is-reshaping-business-events)
#### [Industry News • March 6, 2025 10:30 AM Countdown to Global Meetings Industry Day on April 3](https://blog.atlastravel.com/countdown-to-global-meetings-industry-day-on-april-3)
[Read article](https://blog.atlastravel.com/countdown-to-global-meetings-industry-day-on-april-3)
#### [Meetings & Incentives • February 17, 2025 12:00 PM How Atlas Travel’s MICE Maximizes Reward Programs](https://blog.atlastravel.com/how-atlas-travels-mice-maximizes-reward-programs)
[Read article](https://blog.atlastravel.com/how-atlas-travels-mice-maximizes-reward-programs)
[Jennifer Murphy](https://blog.atlastravel.com/author/jennifer-murphy)
Jennifer Murphy is the Vice President of Atlas Travel Meetings & Incentives, a division of Atlas Travel. A seasoned meeting and event planner, event producer and a Certified Recognition Professional (CRP), Jennifer brings more than 28 years of experience in event management and 18 years as a recognition service provider. She has a proven track record of operating dynamic and successful meetings, events, incentive programs and recognition programs that produce a positive ROI while also increasing engagement.
[Follow me on my website](https://meetings.atlastravel.com) [Follow me on LinkedIn](https://www.linkedin.com/in/jennifer-murphy-87191714/)
#### Topics
- [Meetings & Incentives](https://blog.atlastravel.com/tag/meetings-incentives)
- [Industry News](https://blog.atlastravel.com/tag/industry-news)
### Welcome to *The Compass*
To keep readers on course, this publication will explore a wide range of key topics, such as supplier updates, emerging technologies, travel regulations, meetings & incentives and more. *The Compass* also features thoughtful articles and editorials penned from Atlas Travel’s top professionals, offering strategic and expert perspectives in the ever-evolving travel landscape.
True to its name, *The Compass* serves as a guiding resource, pointing readers towards timely, relevant news needed to navigate the complexities of modern travel with confidence.
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